Inglewood, known to many as the mecca of local sports, hip hop culture, gang activity and long-standing inequality is receiving a wind of change. It could be considered a bigger storm for some by virtue of gentriﬁcation.
The term gentriﬁcation means, “The process of repairing and rebuilding homes and businesses in a deteriorating area such as an urban neighborhood, accompanied by an inﬂux of middle-class or afﬂuent people and that often results in the displacement of earlier, usually poorer residents.”
Opinions vary among residents Opinions are split, doubts are high. All with good reason. Since Los Angeles County decided that Inglewood will be the location for Los Angeles Stadium at Hollywood Park, the new home for the Los Angeles Rams, Chargers and Clippers (scheduled for completion in 2020), the neighborhood has seen quite a difference.
Although cheaper than Hollywood or Koreatown, for the community of Inglewood, that already suffers from inequality issues, the price for housing is not affordable. According to rentcafe.com, Inglewood saw a seven percent increase from 2018 to 2019. The average rent used to be $1,654 and is now by $1,770.
“We have heard many stories about businesses closing and moving out. Several shops on our block have closed in the four years we have been here,” said Renie Schoenkerman, owner of MiddleBar. “Hard to survive with rent increases. Our staff who lives in the neighborhood has had to contend with these issues as well.”
More Whites are returning Looking back, Inglewood wasn’t always a predominantly Black or Latino neighborhood. In the 1940s up to the late 1960s, Inglewood was a staunchly segregated White neighborhood.
However, more African-Americans moved to the city, which resulted in the familiar White ﬂight toward the suburbs. But with change, also comes hardships, such as poverty, high crime and food deserts. But besides its issues, Inglewood was also considered the Harlem of the West, with its Jazz bars and entertainment that attracted various celebrities, such as Marilyn Monroe, and Rita Hayworth.
“Over the years, the neighborhoods are changing as more White folks move into Inglewood,” local resident and architect Christopher L. Mercier said. “It’s a funny ﬂip on diversity as Inglewood gets more diverse. The hope is that this inﬂux of new residents, and new businesses can quickly learn to grow into the existing culture this area has and help to grow its positive aspects with minimal displacement.”
MiddleBar owners, Renie Schoenkerman and partner Corrie Scully, have been in Inglewood since 2014 and love its diversity. The power couple, that specializes in craft cocktails and hosts pop ups, looked for a place that offered space and affordable rent.
What they’re saying on Market Street Scully, a New Orleans native, found similarities on Market Street that is the home to many for southern comfort cooking.
‘We were on the search for a commercial kitchen when we came across our space in Inglewood. It was so cute and we saw the potential on Market St. well before the announcement of the stadium and revitalization,” Scully said. “We just felt we could bring some good hospitality to this historic neighborhood.”
Located at 129 N. Market St., MiddleBar’s mission is to grow with the change and serve the Black community, as well as the White community. But the increase of rent makes is hard for residents and business owners to stick around.
“One of our waitresses, an Inglewood resident, has seen a $500 hike in the last year alone,” Scully said. “Our rent increases at a rate of 5 percent per year and is set to go higher this year.”
Although gentriﬁcation can have a positive impact on a community, it could also result in backlash, hurting the people who have been there their entire life. Business owners and residents fear the change and plans for the new stadium will push old residents, which are mostly Black and Latino, out of the area.
Differing views of gentriﬁcation “As business owners, we see the changes as very positive for business and communities. Overall, the vision of the new Inglewood that Mayor [James T.] Butts is promoting will bring long lasting, positive change to the city,” Schoenkerman said. “As humanists, we see the greed of landowners who hike up prices and force people out of their homes as morally corrupt.”
Despite Inglewood’s gentriﬁcation process, it’s still not Disneyland. Crime rates are still high, according to city-data.com. But does this really keep White people away from this new prime real-estate?
Sharp increase in tourism
The number of Whites moving into Inglewood is increasing dramatically. Businesses, such as Airbnb, have witnessed an increase in bookings via tourism. The so-called “Jewel of the South Bay” might actually become the next Rodeo Drive, with the nearby plans of the makeover of the Baldwin Hills Crenshaw Plaza, investors see a new mecca of opportunities.
And although hip, new places have moved to Inglewood’s busy shopping mile, Market Street, others have left. The change is sneaking up slowly, like a big, bad storm. Once the new stadium is built, things will happen quickly.
Affordable housing a high priority
Various media outlets have reported that Inglewood residents demand affordable housing, as well as the access to healthier food options, such as a weekly farmer’s market.
Earlier this month, Butts, in support of the community, proposed an emergency ordinance to put a hold on rent increases for a 45-day period, while the city determines its next steps. In a unanimous 5-0 vote, the emergency ordinance took full effect. It prevents landlords from raising rent more than 5 percent and will prohibit the eviction of tenants for reasons other than criminal activities. However, as great as it sounds, the ordinance doesn’t count units built after 1995, including all single-family homes, condominiums and hotels. If the city needs more time to decide, the council has the option to extend the ordinance for up to one year.
“It was clear that we have to ﬁgure out something that respects the property rights of owners but gives options to tenants that can’t afford a rental increase,” Butts said. “We’ll ﬁgure out a balance between that.”
Nevertheless, the Inglewood community could possibly see more job opportunities, than are currently available.
Neighborhood culture a mainstay
On Market Street, it isn’t all about southern comfort, but also about the culture that is to be found at the nearby Residency Art Gallery at 310 E. Queen St. Owner Rick Garzon has mixed feelings about the current situation.
But there’s more going on than building a new sports stadium at a projected cost of $4 billion. A little over four miles north, in the Baldwin Hills/Crenshaw neighborhood, the Baldwin Hills Crenshaw Plaza got approved for a third phase renovation project. One-tenth of the new units will be designated as moderate-income housing for those with household earnings between roughly $51,000 and $77,000, according to city ofﬁcials.
However, the median household income of Inglewood is about $44,377 and the poverty rate is about 20.7 percent. The median household income in the Crenshaw District is a reported $40,042, which means majority of the local residents likely cannot afford the rent and may be forced to move to surrounding southeast neighborhoods.
Because Inglewood has so much potential to be a living, vibrant region of opportunity, assistance is needed to help the city reach its full potential. Architects such as Christopher L. Mercier are working on new ideas to make Inglewood more attractive. He has worked on the Guggenheim Museum Bilbao in Spain, among other architectural icons, and developed the idea of the Inglewood Living City Project a few years ago. A project, that would include green areas, and Eco-friendly resources. Unfortunately, the idea has not found a home in the mayor’s ofﬁce, just yet.
“The main piece of the puzzle in really about identity,” said Mercier, who has resided in Inglewood since 2003.
“What we think about an area is an environment we create in the mind, and that in turn supports an environment of the physical world and vice-a-verse. Inglewood is already changing. The trick is to ensure that all [the] new and old residents support the existing local cultural icons and places of this community and help them to grow. Inglewood and the surrounding communities have some great and unique conditions that need to become recognized and celebrated even more as the cultural identity of the area shifts, so none of us loose the great pieces, places, and cultures that make Inglewood Inglewood.”