Successful fundraising is about people giving to your organization. In almost all cases giving is preceded by an “ask.” Someone asks someone to make a gift. Someone says yes. That’s it. The person who makes the ask is referred to as a solicitor. The solicitor’s responsibility is to ask specific people to make a donation. These are usually people the solicitor knows or has a relationship with. Our favorite story is of a man who has a list of 10 people who he solicits each year. In the fall he … [Read more...]