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Black news from Pasadena - Sports - LeBron James, baseball and moreCongratulations to LeBron James! He is now the most marketable athlete in the entire world. The reports are that his various endorsement deals are now paying him close to $100 million annually. As far as James is concerned, he is just getting started. He has also become a Producer, and you can also expect to see movies that are made by him.

Black news from Pasadena - Sports - LeBron JamesInterestingly enough, James is one of the few prominent African American athletes and Businessmen, who have powerful African-Americans in their inner circle. Maverick Carter, who was a high school friend, is one of his key Marketing Executives and advisors.

All of the HCBU's could benefit by consolidating their Athletic Programs, and by having James and some of his associates act as their advisors. These schools have made significant contributions to the success of African-Americans in this country. However, they are woefully underfunded, and at the present time, their long-term prognosis is not good.

Income from their athletic programs could become a major factor in their long-term sustainability. If the schools joined together and aggressively marketed the sports programs on their own television channels, and created alliances with Nike, and similar organizations, they would be able to emulate the Notre Dame model. Without their football team, Notre Dame just a small unknown college in Indiana. James and his associates know how to help the HCBU's get on television, and on the Internet. They could market their school's paraphernalia all the world. They could also create Internet Alumni, many of whom would make financial contributions.

The current leaders of these worthy institutions may be well-qualified, but they have not had access to the inner workings of companies like Nike, the television industry, and the Internet. Mr. James and his team understand how that all works, and I strongly suspect that he would be eager to help these schools, if he was invited to do so.

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