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Wednesday, 18 December 2013 08:54
Part One of a Two-Part Series
The year-end can be a perfect time to reflect on your 2013 fundraising activities and to anticipate 2014. If you are a nonprofit CEO, board member, staff or volunteer we have three questions to focus your reflections.
#1 - What have you done well? Reflect on your nonprofit's fundraising successes. Approach this from a feeling level – which activities brought joy or excitement to you and your team? When did you feel you worked well together? Were there unexpected moments of joy – perhaps when receiving an unanticipated gift, or upon viewing a room full of donors and supporters at your annual event? Was a new staff person hired? Did she inspire good feelings as she implemented long-delayed projects? Feel the good feelings and record a few notes.
Now approach this from a fact-based place. Pull out fundraising reports and look at the year-end numbers. Identify areas where revenue increased. Perhaps your nonprofit saw an increase in annual giving. Maybe more donors increased their giving from the prior year. Did the number of grants increase?
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