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The First 72 – Don’t Kill Your Fundraising

African American news from Pasadena - Small Business - The First 72 Guidelines in fundraisingAsking for a donation to your nonprofit is one component of fundraising. How that gift is processed once it is received is another. Both are important. Your actions can strengthen a donor relationship, or contribute to its demise. "The First 48" is a TV crime show that stresses the importance of the first 48 hours to the overall criminal investigation. Create guidelines for "The First 72" to keep fundraising on track. Letting gifts "pile up" and processing them once every week or two may appear efficient, but this process may require investigation!

Here are questions to answer when creating your First 72.

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