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Tuesday, 22 July 2014 20:47
Are Fundraising Fables Getting In Your Way?
Why is it so hard to retain fund development professionals? That's the polite version of the question that has executive directors pulling their hair out, and nonprofit board members wondering "what's going on?"
"One of the reasons we continue to see so much turn-over in fundraising staff is the pervasive misunderstanding of how fundraising works, shares Leyna Bernstein, founder of Leadership Search Partners. With this column we bring you excerpts from her column on Fundraising Fables.
Fable 1: We hire a development director to do our fundraising for us.
Fact: Success in fundraising comes from building a shared responsibility for cultivating and stewarding donors throughout the organization. The board and the executive director share accountability with the chief development officer. The job of your development director is to create the organization's fundraising plan and oversee its implementation, not to make all of your asks. For this role, planning, coaching, managing and mentoring are more important tasks than solicitation."