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Northwest Marketing to be done by Outside Firm

America is in financial trouble in part because we have outsourced much of the work to be done by workers in manufacturing, for example, to other parts of the world. The same problem has plagued Black communities across the country. The work to be done in Black communities is farmed out to non Black workers who drive in our communities by day, to do the work and take the money back to spend in their own communities.

In Pasadena, a firm has been hired to prepare a marketing plan to improve the image of Northwest Pasadena. In true outsourcing style, an outside marketing firm has been hired and paid $50,000 to do the work, ostensibly because there are no Pasadena firms qualified. A Pasadena Unified School Board member, Ed Honowitz, has been hired as a consultant for the firm.

Money and jobs are needed in our community but the outsourcing strategy keeps the poor, poor, and the rich get richer. To avoid these types of situations, the community has formed a number of associations including a Black Business Association and the North Lake Business Association. The job of the members of the various associations must include advising those who publicize the Requests for Proposals of their existence and interest. To avoid the outsourcing trap, the outsourcers should make sure that they go a step further than just providing notice in the normal chain of communication to try to get local participation.

The researchers for the marketing team will discover that part of the problem in the Northwest is that there is so much crime, unemployment and poverty concentrated there. The reason for the concentration is that outsourcing has destroyed the communities economy and economic opportunities. To change the picture, we must change the way business is done including how contractors are chosen.

From inquiries made by The Journal to the city of Pasadena about ECONOMIC OPPORTUNITIES IN NORTHWEST PASADENA, the following statement was released:

Re: Marketing the Northwest

The City of Pasadena’s Planning & Development Department, Northwest Division is undertaking a marketing effort with assistance from the Ayzenberg Group to create a marketing campaign for the Northwest area of the City that promotes its valuable resources and value as a community.

The City is looking for interested community members to volunteer a few hours over the next three months to assist with the effort. We are looking for business owners, faith leaders, community organizations and students from the Northwest geographical area. If you are interested, please contact Lola Osborne at losborne@ cityofpasadena.net by September 18, 2009.


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