About Us


The Pasadena /

San Gabriel Valley Journal

Serving Pasadena, Altadena, and San Gabriel Valley

1541 N. Lake Avenue Pasadena, California 91104

Phone: (626)798-3972

Fax: (626) 798-3282


e-mail: pasjour@pacbell.net

“A Good News Newspaper”

The Journal is a good news newspaper. We seek to tell the good things in our community –yet, we walk a broad line — highlighting solutions to problems in our community without dwelling on the problems. We print the best, and we work to make it better.

Founded in 1989, the Pasadena Journal began to fill a void in the community. It was first published bi-monthly, with 500 papers circulating in the cities of Pasadena and Altadena. The San Gabriel Valley Journal began in 1990 as a result of overwhelming community support to expand to surrounding areas. Today, our publications reach eight cities and 20,000 readers in the San Gabriel Valley each week.

Our goal is to highlight those people and events that make people love living and working in Pasadena, South Pasadena, Altadena, Monrovia, Duarte, Baldwin Park, West Covina, Arcadia and the surrounding cities with a sense of hope for our future. While our primary market is the African-American community in the cities of the San Gabriel Valley, our readers are, in fact, as ethnically diverse as the cities we serve.

We seek to be a balanced voice for the community and we believe that we do a good job… setting out the good in the community and providing a voice for people who, in the past, have had no voice. We believe we make a positive difference and, for that reason, our readers keep up with us to stay in touch with the good news in our community.

The Pasadena/San Gabriel Valley Journal News are San Gabriel Valley’s only African-American newspapers. We’re devoted to supporting the African-American communities, businesses, churches and organizations.

The Journal News is published weekly, on Thursdays, and cover news and issues occurring, not only in the Pasadena, Altadena and the San Gabriel Valley, but also nationally. Accurate, timely, informative and entertaining — The Journal News is finely tuned for all its’ readers.

The Journal Newspapers provide affordable advertising services as well as inserts, special marketing projects, community black business directory (PASSPORT) and the Pasadena Black Expo.

Publisher/Editor in Chief: Joe C. Hopkins

Publisher/Managing Editor: Ruthie Hopkins

Cover/Graphics Design: Native Designs